- Card stacking:
Presenting only one side of a situation or using only part of the facts.
- Glittering Generalities:
Association positive symbols, slogans and vague phases with an idea or
person.
- Bandwagon:
Giving the impression that everyone is supporting this issue, or voting
this way, and so should you if you want to be like everyone else.
- Testimonial:
Getting some well-known person to endorse an idea or candidate in an
attempt to get a favorable reaction from the public.
- Transfer:
Shifting the attraction of strong positive symbols or the repulsion of
strong negative symbols to some person, group or idea for which they were not
intended.
- Plain Folks:
Pretending to be "Just one of the folks."
Sometimes voters are convinced of the worth of a candidate because that
candidate acts "folksy" by using simple English, kissing babies or
posing with a fishing rod in their hand.
- Name-Calling:
Using labels or attaching a negative symbol to someone or something
instead of discussing the facts.
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